There is a very simple first step to increasing profitability: Invest in a well-designed website! In a study of small business owners by AC Neilsen, 51% of respondents indicated that the internet has improved their profitability, and 58% indicated that the internet helped their businesses to expand.
There are a number of expensive ways to advertise a product or market a business, but the simplest, least expensive, and most important method of growing your business on the internet and increasing market share is by investing in a well-designed website.
71% of online shoppers browse multiple stores before making a purchase; consequently, consumers are not only comparing prices but assessing the credibility of businesses based on the quality of their respective websites. Imagine that you are considering purchasing a new wristwatch, and you are able to find two retailers with the model you want. One retailer has a shop in an upscale shopping mall, and the other is selling watches from the trunk of a ’79 Volvo.
Even if the products are identical, where would you feel more comfortable making a purchase?
In the e-commerce market, a well-designed website is the best way show professionalism and inspire consumer confidence… without that, you are just selling products from the trunk of your car.
