Obviously the primary function of any website is to allow visitors to access the information they require easily and to make purchases if they want to buy something. It is for this reason that the user-centric approach is important for all web designers to remember. A website should clearly communicate the company message, be readable, be well laid out to avoid confusion, be aesthetically pleasing and feel welcoming to new visitors.
To help you achieve this, we will have a look at some of the key points that can help you to prevent making the same mistakes we see time and time again in other site designs.
Cut The Clutter – Although heading and pictures can be advantageous, minimizing unnecessary images can make your page seem more organised. It can be hard for visitors to see what text is relevant if there is too much info on the screen at any one time.
Keep It Readable – First of all you need to consider your font choice. Try to keep the different font styles to a minimum as using lots of different kinds can really make your page difficult to read. By choosing clearly defines fonts for headings and paragraphs, you can ensure your site looks clean and organised.
Also, be aware of which colours you choose. Try to use colours that complement rather than distract, and be aware of what sections you would prefer the user to notice.
Keep It Snappy – Make sure your website is responsive. You should know that a variety of different devices will be used to access your site, so making it friendly and responsive for both home and mobile devices is a must. If need be, consider making a mobile version if you main site is not mobile friendly.
Where Is That Page Again? – One of the most frustrating things for a user would be knowing what information they are looking for, but be unable to find it because the site layout makes it impossible to know where you are in the site. Make sure each page is identified, with a clear option for how to navigate there. allowing for drop down menus or searching for specific categories can drastically improve he user experience.
Take Action – encourage users to perform actions by clearly labelling actions buttons such as “BUY”, “LOGIN”, and “REGISTER”. The more these functions are presented in an easy to user manner, the more likely visitors are to click on them.
Test Your Layout – Get a n umber of friends, some who are not internet experts will be invaluable, to test drive your site. they will pick up on the little things you miss and give an honest approach from a users point of view.