Today we are going to take a quick look at one of Google’s newest search technologies, Google Goggles. This new feature is built into the Google app currently found on the Iphone and Android markets and its primary function is to allow someone to take a picture of a logo, item, QR code….in fact, just about anything…..and perform a search based on that image.
Now, the question that all website owners need to ask themselves is this; How can my webpage be optimised for this new feature and take full advantage of its benefits? What do we need to do to ensure that our logos, barcodes and product images are linked to our website/company?
Easily the most important part of readying your website for Google Goggles is ensuring that your company logo meets the necessary requirements. If someone scans your brand logo, you would want them to be instantly sent to your homepage, yes? When you consider that your company logo probably appears on just about everything your company produces, including business cards and letters, it is without doubt an important aspect to get right.
Luckily, to save you some trial and error, I have tested some of the most effective methods for you.
1) Put text in your logo – Most company logos will go through various stages of development, and may be refreshed every few years to avoid the “brand” becoming stagnant. Regardless of which colour scheme and design you opt for, try to ensure that your company name appears in the logo. The text recognition feature of Goggles was helpful in allowing Google to identify my company logo online.
2) Make sure your logo is correctly added to your website – I always put the company logo in the footer of my websites and use the same file name and link text, “company_name.jpg”. This once again is of benefit to Goggles’ text recognition feature and increases the likelihood of your website being identified as the owner of the image.
3) Include Google Maps – This step is simple, yet easy to forget. Locate your company on Google Maps and ensure that you add your current company logo as an identifier, making sure you use the exact same logo graphic as used on your website.
4) Add your logo to social networking/related content sites – Make sure your current company logo is displayed on your social networking homepages (Google +, Facebook etc) and other related content websites. This promotes the visibility of your logo and, if Google is unable to match your logo with your homepage, it may be able to provide the searcher with a link to your social media homepage.
1) Varied pictures – Users of Goggles are probably not going to take perfectly framed pictures of your products, so help Google to identify your products by including a wide variety of pictures for your products featuring many different camera angles.
2) File names – Any significant or obvious text featured on a product image should be included in the file name. Goggles may identify the text in a search, therefore it is of benefit to have it linked to your products picture.
3) Use metadata – Add extra information to the <img> tag of your images. If you have a lot of extra information on the product, then add it. This all helps to provide Google with more information for its text recognition software.
4) Spread your images around – As stated before with the company logo, make sure all of your product pictures are included and correctly labelled on your social networking sites.
Using Barcodes and QR Codes
When possible, try to include product barcodes on your site, along with QR codes. The reason for this is simple, when a QR code was part of an image, it seemed as though Goggles automatically selects it as being the most important part of the image for search purposes. By assigning a product hyperlink to a QR code, you can maintain an amazing amount of control over where incoming searches to your website end up.