Pinterest is a new social networking concept that is already providing benefits for early adopters. By encouraging a form of social bookmarking, Pinterest is allowing small businesses to boost their brand online and expand their customer base.
Even as you read this, millions of web users around the world are quickly pinning all their favourite businesses and sites….it is for this reason that you should make sure your site is compatible with Pinterest.
Encourage Visitors to Pin Your Site
In order to reap the benefits of having your site represented on Pinterest, it is first important to understand how Pinterest works and how other users can best notice the sites that are of interest to them.
Use Impressive Graphics and Pictures – While other social bookmarking sites, such as Reddit and Delicious, focus primarily on text content, Pinterest differentiates itself from the others by using a layout that uses high quality graphics. Those that have websites with interesting pictures and unique images are already well on their way to being successfully pinned; a sure fire reason for ensuring your blog and site content has interesting visual content. While photos are important, users can also pin other things online, with information graphics and videos being amongst the most popular.
Allow Your Site To Be Easily Pinned
If you believe your site is worthy of being pinned, then you must provide the means for your visitors to do so. The easiest ways to achieve this are by adding a Pinterest button to your site, making sure your website code is designed to display properly on Pinterest and by recognising those who have recently pinned your website.
Adding a Pinterest Button – The process of adding a Pinterest button to your site is an easy one. Those with ecommerce sites should seriously consider adding the Pinterest button to each individual product page and blog sites should ensure the button is included on each blog post and image gallery. Don’t go overboard, though, no-one will ever want to pin a page showing your terms and conditions.
Pinterest Optimized Website Code – The next step in preparing your site for Pinterest is slightly more technical…but not impossible by any means. Here is what you need to know in order to ensure your pics and videos are “Pin-friendly”.
1. Ensure that each photo and video on your site is saved as an individual file.
2. Make sure you add interesting and well written captions for all image and video content. This will ensure that users will want to click through and visit your site.